Puns and sayings are among the Bearded Behaviorist’s favorite things. Since Brian has a beard, the name makes a certain amount of sense, but when you add in an old saying, “to beard the lion in its den” the pun and story come together better. The term means to face an issue or problem head-on. It’s origin comes form the Old Testament about King David when he was a shepherd, before he gained his fame. The story goes that when a lion took one of his lambs, he followed the lion into it’s den, grabbed it by the mane or “beard” smote it, thus rescuing his lamb. So, while the name Bearded Behaviorist does refer to the creator’s beard (a mighty fine one it is too), it also refers to the practice of address the challenges we face directly and with evidence-based approaches.