Look. It's more accurate to say operant learning. It's also everywhere and people understand the term ABA more readily than they understand the term operant learning (or conditioning). Regardless, this is a great conversation starter and a little self-aware humor about how perhaps sometimes maybe we get a little too excited when we share our love of all things behavioral. Regardless, it's great to have a laugh and look for opportunities to help our world be better through systematic and scientific means. Also, it's ABA. ;-P